Chapter 1 notes – Time To Get Started Writing

Steps to a successful message being delivered to public:

  1. Research
  2. Planning
  3. Communication
  4. Evaluation

As publicist we have to understand that we are responsible for how the message is received.  The chapter talks about some things that are essential for a PR person to be good at what they do.

  • Knowledge of Public Relations
  • Knowledge of Current Events
  • Knowledge of Business
  • Knowledge of Management

We must learn to remember who is reading our stuff as well.  Even if you are writing to a target audience, others will be reading.

There are some must have books in your library too…

  • Dictionary
  • Current Events and Trends
  • Media Directories
  • Stylebook

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