PR Connections 5 – Mark Palmer Learns His Lesson

I found this article at Bizjournals about Enron and I thought it was very interesting.  It looks at the situation the Mark Palmer faced and found somethings that he could learn from the events that took place.  I believe it practices good public relations because it does not bash him but it shows how to improve.

“”Lesson No. 1: “Fear of criminal prosecution trumps any fear of public humiliation.”
Lesson No. 2: “The first thought should be of internal communications, and be as personal as possible.”
Lesson No. 3: “Listen to the lawyers when you get in a crisis.””

Read more: Enron public relations exec tells what it’s like at center of a storm | Houston Business Journal


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