PR connections 8 – Mu$ic to their ears

If you are looking to boost your reputation and you have a large amount of money, then you need to donate.  Seriously, nothing says, “we care” more than giving a sizable donation to a school or cause you believe in.  Bank of America did just that.  They signed off on a $25,000 check giving it to University of Maryland Eastern Shore.  Now there could be a slight chance that Bank of America loves this school and everything they are doing but most stunts like this are done in order to boost reputations of the business.  Well played public relations team of Bank of America.


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