PR connections 10 – Starbucks Giveaway

From November 18-21 Starbucks is doing the nation a great favor.  They are having a buy one get one free special on all of their holiday special drinks.  This is brilliant for one simple reason.  Starbucks is so over priced no one really spends the money to experience the holiday cheer in a cup.  They … Continue reading

PR connections 9 – Photography and writing

I have noticed lately that photographers are trying to make money anyway they can.  I don’t blame them, the economy is terrible.  It is very interesting how they are raking in the dough.  I believe that this technique is somewhat based around public relations, however it takes someone that is well known in order to … Continue reading

PR connections 8 – Mu$ic to their ears

If you are looking to boost your reputation and you have a large amount of money, then you need to donate.  Seriously, nothing says, “we care” more than giving a sizable donation to a school or cause you believe in.  Bank of America did just that.  They signed off on a $25,000 check giving it … Continue reading

PR connections 7 – Crisis at your doorstep

I am impressed at how some of the PR agents handle the situations that arise with celebrities and some of the ignorant decisions that they make.  They have got to be some of the best PR people around in order to turn the terrible ridicule and accusations made towards their client around and help them … Continue reading

PR connections 6 – They are finally here!!

Last week Apple, announced some very big news. This news was so big that they even shut down their site for a day or two to build some hype.  Finally they told everyone the big news, they were releasing The Beatles on Itunes.  Now this is a PR stunt if I have ever seen one. … Continue reading

PR Connections 5 – Mark Palmer Learns His Lesson

I found this article at Bizjournals about Enron and I thought it was very interesting.  It looks at the situation the Mark Palmer faced and found somethings that he could learn from the events that took place.  I believe it practices good public relations because it does not bash him but it shows how to … Continue reading

PR Connection 4 – John Krasinski

For those of you who do not know who John Krasinski is, prepare to meet on of the most clever and funny men on the era.  John Krasinski was made famous by playing Jim Halpert on The Office.  I wanted to do a small personality profile on him because I really like the way that … Continue reading

PR Connect #3 – Social Networking, Time To Get With It

From Facebook to Myspace, there are ton of social networking sites out there.  They are such a bitter sweet thing as they can lead to crazy networking and potential jobs yet on the other hand they can be a tool used by not so good people to conduct not so good things.  Let take a … Continue reading

PR Connect #2 – Walmart’s Fake Blog?

I heard about something really interesting that went down with Walmart recently.  Apparently a Washington Post photographer, James Thresher, was doing some sketchy blogging for the well known Wal-Mart.  Come to find out, Wal-mart was actually giving him some cash.  Now of course, the amount given to the photographer was disclosed information and was not … Continue reading

10 Tips to Writing a Feature Story

1. Think of a feature release as a timeless story that could have been written by a journalist. courtesy of marketwire 2. Explore creative ways and angles to present your message. courtesy of marketwire 3. Use a captivating headline and attention-grabbing first paragraph. courtesy of marketwire 4. Organize your research materials and your thoughts. courtesy of studentnow … Continue reading