Chapter 10 notes – Distribution

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Chapter 9 notes – Radio and Television

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to provide four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques Chapter 9 1. Tips for successful radio and television story placement: Topicality, timeliness, localization, humanization, visual appeal.  In … Continue reading

Chapter 8 notes – Photography

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to provide four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques Chapter 8 1. Every photo sent off needs to have a caption with it.  Most people think this … Continue reading

Chapter 7 notes – Making The Feature

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to provide four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques Chapter 7 1. In order to write a news feature story you must utilize your right-brain thinking.  I … Continue reading

Chapter 6 notes – Fact Sheets, Advisories and Media Kits

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to provide four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques Chapter 6 1. This chapter had some meaty stuff to it.  I recommend going and reading it for … Continue reading

Chapter 5 notes – Its News Release Time

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to provide four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques Chapter 5 If you’r anything like me you get frustrated very easily when messing with feature stories.  Stick … Continue reading

Chapter 4 notes – On The Hunt For News

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques Chapter 4 This was a question I had always asked myself when I was a kid, ” What makes … Continue reading

Chapter 3 notes – Don’t Get In Trouble

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques. Chapter 3 1. Libel= “… injury to reputation.  Words, pictures or cartoons that expose a person to public hatred, shame, … Continue reading

Chapter 2 notes – Learn To Be A Smooth Writer

For those of you that don’t have an over abundance of free time in your life, I have taken the liberty to four tips from each chapter from Dennis  Wilcox’s book, Public Relations Writing and Media Techniques. Chapter 2 1. Why marketing materials tend to fail. First of all, they are redundant.  If they ad … Continue reading

Chapter 1 notes – Time To Get Started Writing

Steps to a successful message being delivered to public: Research Planning Communication Evaluation As publicist we have to understand that we are responsible for how the message is received.  The chapter talks about some things that are essential for a PR person to be good at what they do. Knowledge of Public Relations Knowledge of … Continue reading