Social Media News Release

Social media news releases – “a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public … Continue reading

PR connections 10 – Starbucks Giveaway

From November 18-21 Starbucks is doing the nation a great favor.  They are having a buy one get one free special on all of their holiday special drinks.  This is brilliant for one simple reason.  Starbucks is so over priced no one really spends the money to experience the holiday cheer in a cup.  They … Continue reading

PR connections 9 – Photography and writing

I have noticed lately that photographers are trying to make money anyway they can.  I don’t blame them, the economy is terrible.  It is very interesting how they are raking in the dough.  I believe that this technique is somewhat based around public relations, however it takes someone that is well known in order to … Continue reading

PR connections 8 – Mu$ic to their ears

If you are looking to boost your reputation and you have a large amount of money, then you need to donate.  Seriously, nothing says, “we care” more than giving a sizable donation to a school or cause you believe in.  Bank of America did just that.  They signed off on a $25,000 check giving it … Continue reading

PR connections 7 – Crisis at your doorstep

I am impressed at how some of the PR agents handle the situations that arise with celebrities and some of the ignorant decisions that they make.  They have got to be some of the best PR people around in order to turn the terrible ridicule and accusations made towards their client around and help them … Continue reading

PR connections 6 – They are finally here!!

Last week Apple, announced some very big news. This news was so big that they even shut down their site for a day or two to build some hype.  Finally they told everyone the big news, they were releasing The Beatles on Itunes.  Now this is a PR stunt if I have ever seen one. … Continue reading

Topic of the Week -13- What drives you crazy?

What do PR people do that drive journalist crazy? 1. They do not provide enough information.  Too vague. (They need to be very specific when releasing info) 2.They give too much information.  Too vague. (They need to be very specific when releasing info) 3.They do not respect their time. (PR people need to understand journalist … Continue reading

Topic of the Week -12- Crisis Mode! What to do?

I decided to talk about steps in preparing for a communication crisis.  This seems to be something that not a lot of people plan for but can really bite them in the behind.  Let’s first define what a communication crisis is.  Thanks to wikipedia, I was able to find a solid definition that covers all … Continue reading

Topic of the Week -11- Tips For Networking

Networking.  Critical in order to be successful and achieve goals.  I had the chance to catch an interview Sandy Jones, who recently wrote a book on networking.  I found this podcast extremely helpful and would love to share it on my blog so that you guys can learn some of these great tips as well. … Continue reading